About
Khushi Agrawal & Nikhila Vishnuvajhala started EarthBased to make sustainable living easy, accessible, and affordable. Their aim is to build a community-first e-commerce platform that fulfills the needs of a plant-based lifestyle. Being an environment-conscious consumer is difficult today. The dominant narrative in this space is an “all or nothing” philosophy that can turn people away from taking small yet meaningful steps towards environmental consciousness. With EarthBased, they hope to create an inclusive space supportive of everyone who intend to make changes one step at a time. Their message is simple – “The power of change lies in your pocket and you can use that to make an impact on the planet positively”.
All products on the platform are Plant-Based, Non-Toxic, 100% Cruelty-Free and Made in India. We also extend dry waste management support post-delivery.
They aspire to cater a wide range of plant-based products, in all price ranges, and appreciate even the small changes their customers are making to be more planet-friendly. Our would love to hear from you, tell us what you would like to see on EarthBased and how we can support you to make the green move.
At EarthBased, our mission is to offer a compassionate and sustainable shopping experience for vegans, curating diverse, high-quality products that promote well-being, ethics, and environmental consciousness. We empower customers to align their values through conscious choices, supporting a healthier planet. Together, we build a thriving community dedicated to a compassionate and plant-based future.
Our Vision is to present a wide range of plant-based products that will make switching to a sustainable, cruelty free, vegan lifestyle easy and affordable. We want to show the world how a plant-based lifestyle can result in a healthy you and a healthy planet. We don’t intend on doing this all by ourselves. We are looking forward to building a strong community of plant-based lifestyle enthusiasts to have conversations with nutritionists, veteran vegans, sustainability experts, to understand what more can be done and what we can do to serve the community.
Accessible | Affordable | Alternative
In an era where sustainability is the buzzword, Basic Vichaar is here to unravel the interconnectedness between sustainability, veganism, and consumer consciousness. Our magazine dives deep into the importance of adopting a plant-based lifestyle to reduce our carbon footprint and promote a healthier planet. We explore how conscious consumer choices, such as opting for eco-friendly products and supporting ethical brands, can make a significant impact on the environment. Join us on this enlightening journey towards a sustainable future, where every choice we make counts.
One-stop shop to lead an ethical lifestyle
Freedom to shop worry-free. No fine print, no animal testing. Our principles are the filters for ethical, transparent products.
Social Responsibility and Sustainability
Indulge in a life that keeps the welfare of all living things in mind without compromising the quality of your life.
Be a part of a plant-based community
We aim to bridge the gap between manufacturers and consumers with feedback and also seek for more products that we need a swap for
Make your health your first priority
A plant-based diet is an incredibly effective way to take care of your body. Consuming fresh fruits, vegetables, nuts and seeds have proven to be beneficial by empirical studies.
Our performance
e-commerce grocery solution
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Our Team
Khushi Agrawal
CEO & Co-Founder
Nikhila Vishnuvajhala
Co-Founder
Malla Mohan
Technical Operations Manager
Revanth Raj
Digital Marketing Manager
Sireesha
Accounts and Logistics Manager
Sree Nath
Product and Operations Manager
