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About Us

Khushi Agrawal & Nikhila Vishnuvajhala started EarthBased to make sustainable living easy, accessible, and affordable. Their aim is to build a community-first e-commerce platform that fulfills the needs of a plant-based lifestyle. Being an environment-conscious consumer is difficult today. The dominant narrative in this space is an “all or nothing” philosophy that can turn people away from taking small yet meaningful steps towards environmental consciousness. With EarthBased, they hope to create an inclusive space supportive of everyone who intend to make changes one step at a time. Their message is simple – “The power of change lies in your pocket and you can use that to make an impact on the planet positively”.

All products on the platform are Plant-Based, Non-Toxic, 100% Cruelty-Free and Made in India. We also extend dry waste management support post-delivery.

They aspire to cater a wide range of plant-based products, in all price ranges, and appreciate even the small changes their customers are making to be more planet-friendly. Our would love to hear from you, tell us what you would like to see on EarthBased and how we can support you to make the green move. 

Numbers Speak For Themselves!

4800 +
Vegan Products
Top Brands
Product Categories


We created this community first platfrom to be synonymous with everything plant-based. We aim to be a part of every plant based enthusiast’s journey and support everyone with an inclination to make changes towards a plant-based lifestyle. May it be food or just home care options, we aim to create and nurture the culture of appreciating even the smallest switch someone has made to live more ethically and consciously. 


Our Vision is to present a wide range of plant-based products that will make switching to a sustainable, cruelty free, vegan lifestyle easy and affordable. We want to show the world how a plant-based lifestyle can result in a healthy you and a healthy planet. We don’t intend on doing this all by ourselves. We are looking forward to building a strong community of plant-based lifestyle enthusiasts to have conversations with nutritionists, veteran vegans, sustainability experts, to understand what more can be done and what we can do to serve the community.

Why Choose Us

 Accessible | Affordable | Alternative 

We are constantly on a mission to find more and more plant-based products catering to all aspects of life. We aspire to be selling everything from tofu to faux leather jackets.  

One-stop shop to lead an ethical lifestyle

We want to give you the freedom of shopping without having concerns about reading the fine print on ingredients or wondering if these products are animal tested. Our principles are our filters.

Social responsibility and sustainability

Indulge in a life that keeps the welfare of all living things in mind without compromising the quality of your life.

Make your health your first priority

A plant-based diet is an incredibly effective way to take care of your body. Consuming fresh fruits, vegetables, whole grains, beans, legumes, nuts and seeds have proven to be beneficial by empirical studies.

Be a part of a plant-based community

We aim to bridge the gap between manufacturers and consumers with feedback and also seek for more products that we need a swap for.

We depend on the Planet for everything.
It's time we started taking care of it

Meet Our Team

Khushi Agrawal

CEO and Co-Founder

Nikhila Vishnuvajhala

COO and Co-Founder


Business Operations

Manu Prabhakar

Tech Lead


Accounts Manger

We are the generation that has been most aware of climatic shifts and collapse of the balance of nature. And have we risen to the need of the hour? Most of us have already made changes in our way of life and have educated our parents, an older family member or friends about what can be done. At EarthBased we believe every small step counts.  

Adapting a plant- based lifestyle is too often seen with an all or nothing approach. We are flexitarian and we encourage any small swap you are willing to make for a more sustainable, green, cruelty free world. Our aim is to introduce a transition where people who are unaware or apprehensive about taking the plunge into a plant-based way of life can experiment- such as introducing one or two food options into their pantry or switching to plant-based products for the household.  

We Deal With Various Plant Based Products